Beijing time on March 3, according to foreign media reports, the technology giant Huawei is planning to surpass Apple and Samsung in the mobile phone market. British "Daily Telegraph" reporter Matthew Wallman (Matt Warman) recently in an interview with the Huawei executives, the executives revealed the Huawei above planning.
Annual Mobile World Congress (MWC) in this week's Barcelona Rolla, attracting the world's a lot of great technology brand influence to attend. More than 72,000 companies, including Samsung and Sony, have launched their own booth, including of course the company is building a new generation of products such as mobile phones and tablet PCs, these companies are trying With the new generation of smart phones and tablet PCs products to enter the mobile market.
Of course, not only Qualcomm and Intel and other companies in their efforts to make their city in northwestern Spain shine. In fact, China's Huawei also came to the important influence of the participants. Better than other participants, the information conveyed by the technology giants from China is very clear. Huawei has been in the field of modern communications infrastructure occupy a dominant position, the company would like to develop into a company with other large companies in the world have the same brand influence.
Wan Biao, CEO of Huawei's devices division, the department is also Huawei Huawei is responsible for the development of traditional infrastructure suppliers to become the world's top companies, competing in order to allow consumers to buy the products of Huawei. Wan Biao, efforts are being made to promote Huawei constantly challenge Samsung and Apple. If he succeeds, it may in the near future, consumers will be queued competing to buy Huawei "Ascend" smartphone brand.
Wan Biao, said: "If you a review five years ago, will be remembered as very small scale of the Apple, Samsung is not great and we can not see after five years, we will be like, but in my opinion, five years After Huawei at least among the top three, and perhaps also to become the world's first "one like the company did not get the full support and financial support, such ambitions may sound very ridiculous, but for Huawei These ideas should be worthy of people's attention.
Wan Biao, of course, is also very smart. When asked about the Huawei ability to catch up with Samsung and Apple in the short term, he is very cunning replied: "I still can not predict the other two companies will be like."
Currently, Huawei five excessive strategy has passed more than a year, Huawei's goal is to get rid of the controversy of the industry after the controversy had said Huawei's network equipment and hardware configuration spy. Australia, the United States and New Zealand and many other countries have taken special measures to prevent Huawei receive government contracts. However, despite the Intelligence Committee of the U.S. The division of land known as Huawei to bring a national security threat "to the United States, but, but there is no concrete evidence that Huawei participate in such activities.
Whether they questioned how the results will be, no doubt, Huawei also has a significant brand - If you want to replace Apple and Samsung, the consumers need to know you do not have to participate in the espionage.
Last year, Huawei from a the white trademark technology giant (white trademark of the company's products are marked with other carriers to re-name) the company developed into a consumer-oriented business. In the past three months, the first flagship product of the Huawei Ascend P1 has been a breakthrough in global sales of over 100 million, and shortly thereafter, the Huawei Ascend P2 products launched this new product will be configured to "display of infinite space screen ", and is also equipped with a program called" Emotion "interface, these features will greatly enhance the unique Google Android system performance.
Huawei has been the name of "all possible" slogan. Under this slogan, Wan Biao, the primary goal is to hit the Huawei phone caused the world's top mobile phone products, then launch more products to attract consumers of all "young and old, rich and poor. Wan Biao, has been claimed to understand "Everyone has a dream, and we can make that dream come true."
Of course, Huawei also need a the perfect marketing propaganda Raiders. Year ago, the British market is almost no the Huawei brand of phone can be sold to consumers today, Huawei has become the TalkTalk partners, and YouView production set-top boxes, said Huawei set-top box products into the of British households.
Few years ago, Huawei and Vodafone launched early cooperation, co-production end smartphone products, now all UK mobile networks are beginning to provide Huawei phones. Industry commentators have praised the the Huawei hardware can provide some powerful features, there is no other company's products to win such a reputation.
The future look like? Wan Biao explained that: "Our philosophy is, in a certain price range, Huawei is the best in the second half of this year in the price range of the iPhone smartphone, we will launch a new flagship products, the products are mainly for the more high-end customers. "
As the technology giant, Huawei also aims to continue to enhance the development of power - from scratch, to iPhone challenger, experienced during the 18 months time - now look, Huawei has unprecedented momentum. With Apple probably will not have too much of a fundamental change, it will need to pay attention to the challenges and threats of Huawei. Part of the reason is, Huawei able to build other many companies are unable to provide the products. For example, the Huawei Ascend P2 smartphone claims to be the world's fastest 4G phone. Now, this may still be a theoretical fastest speed, 4G network speed is usually limited by the network itself, but is not required by Huawei's products manufacturers. However, because Huawei can do such a balance, the company is able to integrate competitors unable to complete the function. Last year, Huawei has created the world's largest number of international patent applications.
Wan Biao, stressed that: "Our phone is the world's only fastest 4G smartphones why we can have this technology? Because we are also network equipment manufacturers from the perspective of network product development, we the matching chip can be developed. while other companies can not do these, only Huawei able to do so, Samsung can not do it., we have more than 10,000 R & D engineers in the research and development of wireless technology. Samsung just in the display area has strong technology, Huawei in communications technology capabilities. "
In addition, Huawei also 10% of the revenue is used in product development. Wan Biao, said: priority to the development of the company's affairs is in constant innovation, not only to maintain the network product innovation, and we need to build a low energy consumption, the sound is clearer and clearer video image smartphone, so that we can achieve the company's business diversification. "Wan Biao, also stressed that, Huawei also has more than 45,000 software engineers in the next few years, Huawei will have the ability to create a more important product.
Wan Biao, said that, despite the low-end products are distributed worldwide, and different regions of low-end products, but, Huawei will like apples, but also want to create their own flagship product. Wan Biao, said: "the preferences of various regions of the world the kind of smart phones of the same - different users like different colors, different shapes smartphone However, in terms of high-end products, we want to adapt to the global launch of a flagship product in the market for midrange or low-end entry-level products, may be required depending on the regional markets to make different changes, but on the high-end market, a enough, may have a beautiful universality. "
Panasonic also trying such as Huawei, but has not been able to continue too long. Of course, Huawei consumers to attract Western markets may also be faced with greater difficulties. In this regard, Wan Biao, said: "Panasonic lack of specific attention, no full attention to the needs of consumers. The Huawei goal is to consider the 'preferences' - as well as the user's favorite content and full of passion."
Huawei is not entirely dependent on the operating system of Google. Microsoft WP system be used as an early four manufacturers, one company, Huawei has seen the initial sales of such products is very optimistic, Wan Biao frankly based phone future development of this new operating system is still facing some difficulties . Wan Biao, said: "For all our manufacturers, all the focus is on the Android above, however, we will try the Windows Phone system., sell well, in the present situation, however, predict the future development of WP phones momentum will be very difficult for an operating system - Android - consumers have spent a lot of time and money to purchase these products, we developed Windows Phone 8 , mainly because we believe that some consumers will like the product. "
Huawei has fully allow yourself to become the world's third most popular smartphone manufacturers, even though the company's brand influence height. However, Huawei abundant capital and a large team of workers has led to the industry the company a lot of controversy. For most countries, tend user brand has not been a more critical factor. Huawei in order to become the challenger of the iPhone sounds unlikely, but there is no doubt, Huawei will be struggling to Bo, in order to seize market share from competitors.
Wan Biao, said: "We believe that Huawei has been more enterprise customers and network operators. Challenges and great opportunities will come from ordinary consumers. Currently, most the world's top two mobile phone manufacturers Samsung and Apple , but other vendors will provide us with a lot of good opportunities. changes began a year, we are still in the process of chasing the world's top three consumer brands, we develop a strategy, but also to advance steadily . "
Huawei to need ordinary consumers to buy the products of Huawei, the company wants to sell these products. Of course, this may still be a long process, but in any case, Huawei already has a challenge to rival products.
Wan Biao Profile: Born in 1972, graduated from the University of Science and Technology of China in 1996, joining Huawei, to any Huawei R & D engineers, president of Huawei UMTS network in 2001, he was appointed, in 2010, he was appointed chief executive officer of Huawei equipment sector.
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