07 May 2016

Opera's new browser is blocking advertisements innately

imageOpera has a hard time on the browser market: Only 60 million people use the once unique browser on the desktop, only 120 million at least once a month on the phone. But from the niche, it innovated quite well - and for strong statements of Norwegian software developer has always been good. So now the new versions is there for Desktop and Mobile and blocks unwanted advertising innately. Up to 45 percent faster than a Chrome with third-blockers, says Opera. And sites would with ad blockers enabled load up to 89 percent faster. The Mobile-blockers would result in 40 percent faster page loading.
Of course, who does not necessarily installed one of the many bad Adblocker but a lightweight like Umatrix or ublock, will hardly notice such differences in speed. And ever has the Opera blockers practically no fine adjustment, not even importing your own rules. Blocks of well Tracker or you have yet again re-install Ghostery? Locks malware and what annoyances and Dark Patterns that were installed by the website operators themselves?
And then there is this an anomaly: Baidu, Yandex, Google, Facebook - these are the sites where the new Opera browser does not automatically block unwanted advertisements. Interesting choice, probably the compromise to be discriminated against in search results and news feeds.
On the other hand: Operas Ad Blocker is actually really usable for computer novice - much simpler than the major competitors.

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