Most smartphone manufacturers have put their cards on the table for this year and presented properly. Apple is now in a tight spot and need to react quickly. A first action in the form of an online campaign has released the company from Cupertino is now on its own website and zealous for the favor of customers.
After the biggest competition, the South Korean electronics giant Samsung, its new flagship, the public has presented the Californians probably make some concern and we have taken a first advertising campaign. With the slogan "There's iPhone. And then there's everything else tries to "divert attention from the new Apple smartphones, and highlight the advantages of their own product.
Apple calls in the action, for example, the award from JD Power, which the company has received due to high customer satisfaction. Then the electronics company zealous against the nature of the Samsung Galaxy S 4 and addresses the aluminum case and the precise manufacturing process. The retina display of the iPhone and the authenticity of the colors is applied, at bottom, then took a jab at the supersaturation with AMOLED displays. The "great" battery life is also highlighted, although the battery is significantly less than the competition. When the camera Apple tries to explain to customers like HTC that the megapixel count is not relevant to the picture quality. Sony, Samsung and LG, however, go a different route and put on a 13-megapixel camera. At the end of the campaign yet Siri, iCloud, the huge app selection and the unique support is called.
But Apple must make clear to turn over a new advertising campaign as soon as possible and get a new iPhone on the market.
No comments:
Post a Comment