Apple will introduce this year, as usual, a new generation of iPhones and certainly generate a huge hype. Nevertheless, the Californian company has come up with something new in order to win customers lose final. A "killer feature" is asked which piques the interest of the customers and the competitors look old again.
Last year both iOS 6 and 5 for the iPhone has caused criticism from the community properly. There have been installed more than 200 new features in the operating system, but a real highlight was not there. Customers want to see a new "killer feature", which is supposed to occur in the next iPhone 5S revealed. The analyst Katy Huberty of Morgan Stanley has predicted that Apple will make the next generation of smartphones something new on their feet. The new feature will drive the consumer back on the platform and increase the value of more than 500 million iTunes accounts.
We think that's where Apple will surprise this year. This [iPhone] 5S cycle this year will be about a killer feature that drives increasingly consumers to the platform, and that Increases the value of those 500 million accounts.
The new iPhone is supposedly coming to the market in the summer, but have no change in appearance. The new features will all happen under the hood. However, it is also speculated that Apple a fingerprint sensor and an NFC chip would block to finally enter the market of mobile payment. That could be the new "killer feature" may, because Apple could make this step with the payment via smartphone finally safe and propel forward.
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