It can be said that the current MWC and what amazing products, but a message was a bit loud and clear, and that is the subtle changes between Samsung and Google. The industry's interpretation of the Samsung and Google's honeymoon period is over, Samsung is plotting to go Android . In fact, it has appeared on such remarks had Google's acquisition of Motorola's mobile, but Google is clearly more fancy Android open source, does not give Motorola mobile deals and first-mover advantage, Motorola mobile is getting worse, the situation now not if not before the merger.
So why the industry is now on the Samsung go Google of so keen? Samsung addition and Google Android are constantly vertical and horizontal. It is reported that, jointly developed by Samsung and Intel Tizen (Taize) system immediately forming. Performance given some hope. Samsung the Tizen mobile phone operating system will likely become Apple after the second successful manufacturers of hardware and software integration, so that the dependence of Android will be greatly reduced.
The Tizen systems Intel and Samsung to develop a Linux-based operating system, combined with the characteristics of Maemo, Moblin and MeeGo system. Although Tizen Tizen mobile phone operator said sales will begin this year to compete with Apple, Andrews, but also difficult to mention. The Tizen Association members including Intel, Samsung, Docomo, Orange, Panasonic, SK Telecom, Sprint, Vodafone.
The Wall Street Journal said Google and Samsung fought side by side against Apple, but the With Samsung growing strength, the sense of crisis in Google is gradually emerging. To prevent Samsung Android camp mastered too big right to speak, and the impact of its own mobile advertising business, Google began to win over new force for the Android camp, and through a series of related initiatives to contain Samsung.
Of course, Samsung also will not "sit", also continue to find it yourself next most important initiative is the development of their own phone system, do a second Apple. Today, Samsung has become the Android camp contend with Apple's main. Samsung's strong performance in the smartphone market, according to IDC, Samsung shipped more than 215 million smart phones in 2012, account for 39.6% of the market share. Apple's shipments of 136 million, accounting for 25.1% of the market.
In addition, in the tablet market, Samsung's development is much higher than other vendors outside of the Apple iPad . Apple iPad domination is no longer. Android tablets released by the major manufacturers have begun to gradually erode share of Apple, Amazon, Samsung are one of the main. In the fourth quarter of 2012, according to market research firm IDC, Samsung's Tablet PC shipments accounted for 27.9% of the Andrews camp, beyond the Amazon to become largest Android tablet manufacturers.
Although Samsung is not able to introduce a conceptual product manufacturers, such as is not the first smartphone manufacturer, not the first Tablet PC manufacturers, seemingly nothing can show off first. But Samsung has done to the location of the world's first mobile manufacturers. What is the advantage of Samsung? To sum up there are several aspects of the more important:
The First Samsung become one of the top suppliers of key components such as flash memory, DRAM, LTE screen and OLED markets, industry enterprises almost every procured parts. Even when Samsung's market share decline, it is still the winner. Samsung rarely make mistakes. Sony launched Rolly, Panasonic acquisition of Global after trying to enter the film industry. Microsoft ready to sizzling Tablet PC 2002, 2003 also trying to develop similar iWatch SPOT watch. Samsung has also developed interesting products, but never foolish enough to bet on.
In fact, for the industry questioned the cooperation between Samsung and Google, Samsung solo the future there is a lot of uncertainty, after all, Android has been very mature, but Tizen has just started, too many uncertainties, Samsung's smart is not put all their eggs in one basket. In addition, Samsung has made today's results, in particular, accounted for such a large share of the Android system, partly because Samsung Senior Product user acceptance and favor, Galaxy systems bring to the market a touch of spring breeze. The other hand, Google brought a potential advantage. After all, Google owns the world's best information retrieval systems. Its global data center can be spawned more features, such as shopping and advertising. To weaken the impact of Google, it must be with them head-on confrontation, and billions of dollars of investment in infrastructure alone.
Samsung has always been a great follower, compared with the majority of high-end products, it has the richest feature set and the best design. But it does not have to create new products. Too much conjecture outside Samsung is just conjecture, I believe that the cooperation between Samsung and Google will continue solo unlikely.
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