Apple is a pioneer in the genre, Samsung is following suit and it seems like Google has also open this year its own retail stores. This wish the guys from 9to5Google learn from a trusted insider. Reason for the opening of the stores, it is to introduce people to its products better. Like it did in the last few years makes little sense, so is Google's product portfolio in recent months, but grew strongly. We tell you why Google's own stores will be open!
Customers want to feel a device
It goes really a day that is not hundreds of people in an Apple Store storm. No, it's not a new product is introduced, but people want to experience a brand and keep the products in their hands. You want to see how the devices are processed to replace if necessary with peers or seek advice. And they do not just want a gut a device for 350 - Buy 500 €.
A Store is just the place at which a bond is created between the device and the potential customers. Itself as "Android fanboy" I always go back to Apple stores to inform me, to look at equipment and just smile or simply about "Apple fanboys".
Google make known as a brand
Sure, everyone knows Google! But chances. Only as a search engine operator and not as hardware-sellers Meanwhile, there are a handful of devices that are distributed by Google via its own online store, or equipped with a Google operating system. In addition to a smartphone, two tablets, accessories and an inductive charging Stations!, It is for the foreseeable future giving on Android-based glasses "Google Glasses".
But also other partners could provide Google with its own store one exhibitor space. Samsung could introduce its own Chromebook, which is equipped with Google Chrome OS. Here customers could try a Bestriebssystem of which they have never heard before, and buy products at a price of ~ € 300 are also still very low.
Stores in small design already exists
In America, Google is something a retail presence. Thus, the search giant operates in stores from BestBuy own "Chrome stores" where customers Chromebooks are brought closer. Colorful and fresh to present this and so this concept should be extended only to a larger store.
Most likely, Google could not specify the number of employees as they can be found in Apple Stores. Because this is the profit margin on Google products such as the Nexus Nexus 4 or 10, too low.
On the whole, I think Google stores in major cities for quite realistic. I could well imagine that, at least in Berlin, Hamburg, Munich and Frankfurt, a separate store opens.
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