09 December 2015

Firefox: Mozilla waived on future advertising tiles

"New Tab" of the Firefox browser are future on the page no longer displays appear. They should disappear over the next few months. Mozilla is now displayed on the lookout for new ways to advertise in Firefox.

The advertising tiles to a blog post by Darren Herman According to Vice President of Content Services at Mozilla disappear over the next few months again. They were part of an announced early 2014 experiment that the company had introduced in the summer for the general public.

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Mozilla Firefox

However entailed in giving up the advertising tiles not mean that Mozilla finally withdraws from the advertising business. "Advertising in Firefox could be a great business, but at the moment it is not the right deal for us because we want to concentrate on the core experience for our users," wrote Herman. "We want to rethink the experience and discover content in our products. This will be done as an integral part of our Firefox teams. "

Even in the future, Mozilla will employ for the benefit of all with a balanced Balance of advertising ecosystem, added Herman. In this he includes "successful products that respect the privacy of our users and provide a rating based on transparency, choice and control user experience."

The browser developer funded currently primarily a search deal with Yahoo, the end of 2014 Google replaced the default search engine in Firefox. 2014 boosted its sales Mozilla by nearly 5 percent to $ 329.5 million. This year the company expects again an increase in sales. For Mozilla's search partners but also includes Baidu, Bing, Yandex and Ebay.

Mozilla plans to display advertising on the New Tab page, had led to sharp criticism by users. They feared the site could be plastered with ads, which Mozilla has denied in May2014.. The ads should help by presentation of the company's users to find relevant websites for them.

The Norwegian browser vendors Opera uses the New Tab page for some time as source of income. Partner for years already pay that said at Opera "Speed ​​Dial" page allows fast access to their websites.

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