A few days ago Apple has confirmed the acquisition of PrimeSense , about 360 million euros to Apple have set for the original Kinect Technology and thus for a motion controller on the table. Now, Apple has done the next acquisition. For the social analysis firm Topsy Apple should have forked out $ 200 million.
As the Wall Street Journal reported, Apple has taken the analysis experts from Topsy, a sum of $ 200 million is in the room. In Topsy is a "social search" and analyst firm that works closely with Twitter and search results from the entire Twitter index provides since 2006.
Moreover, analyzes Topsy trends and crystallized especially "hot" topics discussed in Twitter and Google+ out. Common key can be collected and processed statistically. Compared to the WSJ Apple confirmed the acquisition of Topsy with the usual phrase
From time to time, Apple is smaller companies, we do not publicly talk about the meaning and purpose of the acquisition.
If you believe the estimates made by the WSJ, so Apple could integrate the technology into Topsy iTunes radio to incorporate current trends into playlists. In addition, the Topsy technology in the App Store could cause to make recommendations based on twitter trends. Also Topsy could be integrated into iAd to offer special in iTunes Radio and elsewhere advertising can.
Average Apple buys little more than two companies per month. In fiscal year 2013 Apple bought a total of 15 companies.
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