Here are five issues that Apple needs to address to improve as a company

Apple appeared to be holding more than florida up to five months ago, but since the stock market value has been depreciated by more than 20%, analysts are trying to have their say on how the Cupertino company must take action to address the problems.

Eric Jackson of Forbes has compiled a series of features that Apple has not put in place to falling into the abyss. The analyst has structured his thoughts focusing on five areas in which the Cupertino company has shown weaknesses in recent years, let's see first.

1. Apple cloud services relatively scarce: "The Cupertino company has the talent to improve and grow iCloud? It is questionable. "

2. The approach to Internet services is less than optimal, "Apple has a slow and cumbersome approach with these. MobileMe did not work. Apple Maps did not work. It seems that now you think we do not need to be the first in a market, it is important to enter. Unfortunately, users appear increasingly impatient to wait for the slow improvement of the services of Apple. "

3. A been a bit 'hazy with social products: "It does not seem so obvious that Apple is recognizing the importance of social services on the Internet, taking cue to evolve in this direction. Lacks talent for understanding the phenomenon that underlies it. "

4. Problems with major acquisitions of companies: "The deal with Quattro Wireless has not brought the expected results. The founders are gone. Apple did not have substantial advantages with iAd and also the case of Siri to be studied carefully. You must consider the fact that the makers of Siri are no longer in the company, at the present time. "

5. Apple lacks the awareness of having big problems: "Maybe they know and are working on this issue. But this does not appear from the statements they make. The culture of Apple is absolutely secret and in this very talented. The problem is that the company can only work in silence, away from foreign eyes. "

Eric Jackson is certainly a most successful to me to deal with such discussions. My thoughts turn, however, the record results of the last quarter for Apple, to those (more records) for the year 2012. If we think of the sales of the iPhone 5 than any other consumer electronics product currently on the market at a price at least similar, it comes up with broken bones.

But then why do we talk about Apple as a company that needs to improve? This I will never understand!

Via | BGR